Britain’s Rolls-Royce Motor Vehicles stated Monday that it loved document annual gross sales of its luxurious standing image automobiles, because the broader sector grappled with pandemic fallout together with a semiconductor scarcity.
The German-owned luxurious carmaker stated gross sales surged virtually 50 per cent to five,586 automobiles with data set in most areas together with the Americas, Asia-Pacific and Higher China, in addition to in a number of nations all over the world.
Demand was powered by its new “Ghost” coupe and a pair of.6-tonne, 350,000-euro Cullinan SUV.
“2021 was an outstanding yr for Rolls-Royce Motor Vehicles,” stated Rolls-Royce Motor Vehicles Chief Govt Torsten Muller-Otvos within the assertion.
“We delivered extra automobiles than at any time within the marque’s 117-year historical past with unprecedented demand for all merchandise in each world market,” he stated.
Rolls-Royce is, in the meantime, getting ready to launch Spectre, its first all-electric automotive.
Based in the beginning of the twentieth century, the emblematic British model was purchased by German auto big BMW in 1998.
Monday’s gross sales figures distinction sharply with broader trade information, which confirmed final week that UK automotive manufacturing had in actual fact stalled final yr.
Britain’s primarily foreign-owned automakers produced 1.65 million automobiles in 2021, in accordance with the Society of Motor Producers & Merchants.
That was up only one p.c from 2020 — however virtually 29 per cent decrease than the market’s pre-pandemic stage in 2019.
The pandemic erupted in early 2020 and initially led to a plunge in demand. Whereas patrons have returned, a worldwide scarcity in pc chips, that are very important parts in all sorts of automobiles, has held again manufacturing.
(Apart from the headline, this story has not been edited by wantpassport employees and is revealed from a syndicated feed.)