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HomeNewsKitkat Packs With Lord Jagannath Pics Withdrawn: Nestle After Backlash

Kitkat Packs With Lord Jagannath Pics Withdrawn: Nestle After Backlash


Kitkat Packs With Lord Jagannath Pics Withdrawn: Nestle After Backlash

Nestle stated it withdrew the Kitkat packs with Lord Jagannath pics from market final yr.

New Delhi:

Nestle India on Thursday stated it has “already withdrawn” from the market packs of its fashionable chocolate model Kitkat which depicted photos of Lord Jagannath, Balabhadra and Mata Subhadra on wrappers.

Nestle India, the Indian subsidiary of the Swiss multinational FMCG big Nestle, needed to face on social media the wrath of customers, who accused the corporate of injuring spiritual sentiments by utilizing the sacred photos on Kitkat wrappers.

The corporate expressed remorse and stated that as a pre-emptive motion, it withdrew these packs from the market final yr.

“We do perceive the sensitivity of the matter and remorse if we’ve got inadvertently harm anybody’s sentiment. We had already withdrawn these packs from the market final yr. We thanks to your understanding and assist,” stated a Nestle spokesperson.

In response to the corporate, these have been journey packs meant to rejoice stunning native locations. Nestle, which owns manufacturers comparable to Maggi, Nescafe, Milkmaid, Munch and Milkibar, stated it wished to rejoice the tradition of Odisha with designs on packs representing ‘Pattachitra’.

“Final yr, we wished to rejoice the tradition of Odisha with designs on packs representing ‘Pattachitra’, an artwork kind uniquely identifiable by its vivid imagery. We wished to encourage individuals to know concerning the artwork and its artisans. Our previous campaigns have additionally proven that buyers like to gather and hold such stunning designs,” it stated.

Pattachitra is an historic Odisha-based artworks of cloth-based scroll portray. This artform is understood for its intricate particulars in addition to mythological narratives and folktales inscribed in it. It was initially created for ritual use and as souvenirs for pilgrims to Puri, in addition to different temples in Odisha.

Nestle India has 9 manufacturing amenities with a turnover of Rs 13,350 crore in 2021.

Final yr in April, Nestle India had additionally apologised for wrongly depicting Manipur’s Keibul Lamjao Nationwide Park to be situated in Meghalaya on the packaging of its KitKat chocolate after objection by authorities from the state authorities.

The packaging of the actual batch of the KitKat journey break chocolate had additionally displayed an image of a Crimson Panda, a species which isn’t discovered on the Keibul Lamjao Nationwide Park.

 

(Apart from the headline, this story has not been edited by wantpassport workers and is printed from a syndicated feed.)

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